AdWrapped

The world spends about $1 trillion a year advertising to you.

spent on ads worldwide since you opened this page

$0

≈ $25,000 every second · from ~$800B/yr in digital ad spend (sources)

The number behind the number

Four figures worth sitting with. All real, all cited, all ticking up while you read this.

$1.17T

Total worldwide ad spend forecast for 2026 — every billboard, jingle and banner on Earth, in one year.

~$800B

The digital slice alone — roughly three-quarters of all advertising money now goes to screens like the one you're holding.

$25,367

Spent on digital ads every single second, around the clock. That's a decent annual salary, per second.

~$140

Digital ad spend per internet user per year — about $140 for each of the world's ~5.6 billion people online. You're the product, and you're not cheap.

How we got this number

The live counter at the top of this page uses one anchor figure: global digital advertising spend of approximately $800 billion per year (2025–26 forecasts commonly land in the $740–800B+ range, with digital making up roughly 75% of a ~$1 trillion total ad market).

Divide that by the number of seconds in a year — 31,536,000 — and you get $800,000,000,000 ÷ 31,536,000 ≈ $25,367 per second, which we round to "≈ $25,000 every second" on screen.

The counter itself is computed from elapsed time since you opened the page (rate × seconds elapsed), not a fake incrementing timer — so it stays accurate even if you switch tabs and come back. It's an even-pacing illustration of a yearly total, not a live feed of actual transactions; real spend pulses with time zones, auctions and shopping seasons. The yearly total, however, is very real.

We revisit the anchor figure annually and keep the citation list below in sync.

Sources

Figures current as of June 2026. We never see, store or touch the ads served above — they render inside Google's own sandboxed frames and are personalised by the algorithm, not by us. More in About.